By Carol J. Pardun
- Expanded with 5 new chapters overlaying the effect of rising applied sciences, together with the evolution of Direct to shopper (DTC) pharmaceutical ads; product placement in a variety of media; and the becoming intrusiveness of net marketing
- Explores a wide variety of issues together with alcohol, tobacco, and intercourse in ads; the professionals and cons of destructive political advertisements; advergrames; and using stereotypes
- Examines the effect of ads via its specified ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
- Lends titanic readability to the topic, uniquely balancing feedback and perform inside one text
- Includes chapter-level overviews and summaries of the subject historical past and key matters, in addition to student-friendly positive factors resembling principles for papers and questions for discussion
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Extra info for Advertising and Society: An Introduction
Advertising and Society: An Introduction by Carol J. Pardun