Download e-book for iPad: Advertising and Society: An Introduction by Carol J. Pardun

By Carol J. Pardun

Now revised and up to date to mirror the influence of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of ads and its impression on society.

  • Expanded with 5 new chapters overlaying the effect of rising applied sciences, together with the evolution of Direct to shopper (DTC) pharmaceutical ads; product placement in a variety of media; and the becoming intrusiveness of net marketing
  • Explores a wide variety of issues together with alcohol, tobacco, and intercourse in ads; the professionals and cons of destructive political advertisements; advergrames; and using stereotypes
  • Examines the effect of ads via its specified ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends titanic readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject historical past and key matters, in addition to student-friendly positive factors resembling principles for papers and questions for discussion

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Advertising and Society: An Introduction by Carol J. Pardun

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